Let’s Talk
I’m Paul Pan, founder of P51 Media. I’ve built, grown, and sold healthcare practices and some of the pet industry’s most recognized media platforms, and now I share those same strategies to help clinics and brands stand out with pet parents.
Paul Pan
Managing Partner
Frequently Asked Questions
What’s the real reason top pet brands choose P51 Media?
Most agencies rent attention through ads or influencers. We own pet media platforms that reach hundreds of thousands to millions of pet parents every month. That gives our partners instant credibility and access no traditional agency can match.
What websites have you actually built and run?
We’ve founded and sold some of the biggest names in pet media, including PetMD and GreatPetCare. Today we still operate trusted platforms like Petful, VetStreet, PetRecalls, and WebVet, along with others across the Smart Pet Collective ecosystem.
What kind of results can I expect if we work together?
We don’t bill for time, we bill for results. Over 91% of our clients return for a second project, which speaks to the outcomes we deliver. We focus on impact, not endless meetings, and minimize calls so we can spend more time executing strategies that drive real sales and authority for your brand.
What do you actually know about running a clinic?
We’ve built new practices and owned established ones, managing staff, compliance, and reviews across multiple clinics, and more. We are now applying that same experience to veterinary clinics to help them grow and stand out.
What about regulatory restrictions on marketing for veterinary clinics?
We understand the advertising rules that limit what clinics can say. Instead of risky claims, we focus on compliance-friendly strategies like PR coverage, national media placements, and review growth. This builds trust with pet parents while keeping your clinic within regulations.
Do you work with more than one clinic or local business in the same area?
No. We only partner with one clinic or pet business type per region, such as a veterinary practice, groomer, or trainer. This exclusivity ensures your competitors can’t access the same media coverage or authority strategies.
